The announcement followed an investigative document by State broadcaster China Central Tv (CCTV) on Monday that claimed the Shenglu Food Company in Shanghai’s Baoshan district had sold expired buns that had been returned to the producer from local retailers. SHANGHAI – Mayor Han Zheng on Tuesday ordered a thorough inquiry in to allegations that tainted [...]
CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ETHICS IN MARKETING By Miss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem �?16. Introduction Kotler and Levy, in their book, Corporate Social Responsibility define corporate social responsibility as “a commitment to improve community well-being through discretionary business practices and contributions of corporate resources”. Some of [...]