snow boots≠ UGG

Reporters rushed to e-commerce capital of the survey Taobao headquarters in Hangzhou. Riverside District, Hangzhou Branch of Trade and Industry Bureau is responsible for handling the Pan Jie trademark infringement online interview. He said, “UGG” is indeed a U.S. registered trademark of Dexter Corporation. The last two years, with large snow boots sale, and “UGG” trademark infringement cases related to a rapid increase. However, “UGG” is also conceptually Australia sheepskin boots (snow boots in China, commonly known) is known, an objective to increase the complexity of the event to judge.

Pan Jie said, to determine whether the infringing product, first see if it is not a legally registered trademark, and there is no illegal use. If you are not a registered trade mark, it will depend on whether there is a conflict with other registered trademark, identical or similar. For example, a business registered trademark and is not “UGG” word, but feel free to use, which may violate the “UGG” trademark. Any formal business of the company, should respect the “UGG” is a registered trademark of Dexter’s such a fact. But you do not say snow boots products, infringement of its trademark rights.

Trade in Australia for many years Mr. Lee also confirmed the origin of UGG Australia, Australia has more than one “UGG” brand. Reporters Login IP Australia website http://pericles.ipaustralia.gov.au inquiries, found with “UGG” are registered trademarks of the words account for the number of full-screen; and later logged Australian Wool Testing Authority’s official website http: / / www.awta.com.au, confirmed the agency to the vendor’s test report snow boots referred to as “Ugg boots”.

Expressed indignation at the regular brand

Reporters interviewed the two Australian background and have a certain influence of snow boots brands JUMBOUGG and Yellow Eeath, the two companies responsible for the Chinese market, per capita expressed outrage that the report has clearly misled the suspect. JUMBOUGG Mr. Yuan that many of Australia’s snow boots are on the mark with the local independent “UGG” word, entering the Chinese market, and Dexter’s trademark in order not to conflict, most of the standard or for a change standard. To audit by the Chinese Trademark Office and obtain a certificate of trademark registration are legal trademarks. And we employ their own intellectual property experts, the use of strict compliance with the trademark “of the PRC Trademark Law” relevant regulations.

The report had quoted the Chinese market leader Dexter Wang’s words, “Deckers UGG trademark of the company the exclusive right to enjoy some snow boots used in the promotion if the UGG trademark, La. The company will pursue its corresponding legal responsibility. What Australia UGG or Yellow Earth, are false. ” Yellow Earth this complain incessantly, they said this is a blatant commercial defamation, they will study how to take legal action to protect themselves.

JUMBOUGG Mr. Yuan also appears a look of innocence: it was obvious to mislead consumers, we want a fair competitive environment. This storm together, the company’s average daily volume of customer calls jumped 50% on our normal business caused great dry worry.

In this regard, correspondent law firm to connect the Wing Ding Wang Lihua intellectual property law. King lawyer said the infringing products, and violations are two completely different concepts. If for use in the promotion of “UGG” trademark violations occur, and determined to sell fake, obviously not true. Supply fake goods must be determined together.

Rights should be careful stick

According to reports, before making the commission who is called “MERINO WORLD UGG” brand, the Dexter Corporation that its a clear violation of their trademark. Reporters checked in Jingdong Mall and Taobao Mall has a sale. Then check the IP Australia website and the China Trademark, displayed on the website in Australia to apply the trademark name “MERINO WORLD”, not with “UGG” words, in the “Pending” status, not yet been approved. In China is not found on the website relevant registration information.

Wang lawyers said the use of trademarks in China to get China to be a registered trademark shall prevail. Even in Australia on the mark with “UGG” word, does not mean you can use the trademark in China.

Why only a thousand dollars for high-end snow boots are implicated, a large number of low-end snow boots did not concern the issue, senior market Mr. Yu tells the whole story, low-end snow boots in the material is not so completely going on, and Dexter is not a competitive range, from Dexter bowl on a piece of so few. Even if the price of 1,000 yuan, and Dexter’s compared to a large portion is still poor, the price advantage is obvious.

King counsel, individual brands in the illegal use of trademarks should not be linked to the industry’s normal business. Study one point against an approach is biased. Due to historical reasons, “UGG” is a double concept itself, just from the perspective of online shopping search, it is hard to judge consumers to “UGG” as the keyword search goods, and thought was a “UGG” brand or ” UGG “category, in other words, consumers buy a pair of Dexter’s” UGG “, or buy a pair of snow boots it?

Industry sources, Dexter in the rights area is known to a tough, has in many countries for tort litigation, including prosecution in the United States, Australia, the famous high-profile brand snow boots EMU.

Legal experts advise, stick rights should be cautious. And must not use a strong position, cross-border rights, the result is likely to be activists in the former, infringement in the post.

Xinhua News Agency special economic analyst Dr. Jianping Lan, free market economy, fully competitive industry, engaged in a dominant, it is neither possible nor reasonable. Multiple choice is that consumers should have the right. Snow boots in the industry can and should have a number of companies, brands, participate in healthy and orderly competition. Thus, the ultimate benefit of consumers and will benefit society as a whole.

Was hailed as a god-class Americans, the brand of sheepskin boots in Australia footwear manufacturers UGG Australia, Australia’s top choice insist Class A sheepskin boots for the body, together with the pure wool inside, the high degree of warmth. Winter brings the current 5 series, a Qi Jingdian, trends, and other elements of exaggeration, with new material and colorful tones, continuing its Trendy style.

Founded in the 1970s of UGG, the sheepskin boots in Australia and New Zealand has won the support. In the late 1990s, after a public Hollywood stars such as Cameron Diaz, Kate Hudson, Jennifer Lopez, Sarah Jessica Parker and other type of cell demonstrate, immediately set off a craze, style is the more flowers the more the minister. To recent years, this trend is more sheepskin boots cyclone swept through Europe, Japan and Hong Kong.

5 series this winter have their own characteristics, Fashion series definition to elements of the trend in command, to nest nails, short hair, metal Buckle with belt as a decoration, as well as the influx of people love the wood bottom Clog style. Classic Series will reproduce the classic rounded Boot section, the use of color in addition to retaining the traditional black, light brown and gray, but also into the gorgeous sparkling colors, including purple and the girls loved the pink.

Bling Bling exaggerated

As the Holiday series is full of interesting, not only to spend pink, emerald green and violet eye-catching colors, play a greater part of soles hit the color, add fresh and layering. Exaggeration to send the optional Party series, a popular commodity in the preceding quarters of long-haired black high boots Sheepskin Cuff, season again on stage; increase with field mapping of the Over the Knee Ba ​​iley Button Sparkles flash piece knee-length black boots, decorated by Bling Bling flash chip, to steal the spotlight very much. In addition, Cozy series of ultra-Duantong design, with short hairy tube trim, feels quite cute is not cumbersome.

Leah Larson took the first job will be judged Ugg brand of the Ninth Art & Sole contest, all the participating artists can be handed over by their own social networking platform designed for the Monday deadline, results will be announced January 18. The winner will receive Ugg brand shoes, Larson selected winner will receive $ 5,000.

2012 will also be offering a limited edition series, part of a series of these sales will be donated Boys & Girls Club of America.

Ugg brand sales of the previous year 873,100,000 dollars in 2011 sales will catch up with the $ 1 billion.

The investigation, Zhang and his wife since 2006, have been registered in Shanghai, “dressing up my space” and “jumping fish shoe House”, “China shoes”, “magic beans girl” four shops, and in December 2010 to move shop to Quzhou. The second half of 2010, some operating fake UGG ugg boots as the principal of counterfeiting registered trademark shoes. During the three months to December 2010, Zhang x 4 shop the sale of counterfeit registered trademark of UGG shoes sales reached more than 3 million Yuan. Follow the vine to get the melon, police have discovered a three opponent on the left.

At present, the case also in further investigation.

In fact, not only is the jacket, snow boots is very hot this year. According to the electrical business parties, Yao point 100 YD100 snow boots own brand selling particularly fire, has come to out of hand. After getting to know know that this year’s snow boots in addition to old tune of warm, more joined the fashion element. Snow boots like YD100 is 100 points by the renowned master of the top light fashion design, in addition to adding more warmth than more modern design elements, warm and stylish natural, not like in previous years, so heavy snow boots.

In the past to buy snow boots, many people feel ugly, it is inconvenient. Because it was very heavy, especially for people who drive very easy. However, this year YD100 snow boots, are known to gentle fashion. Put on YD100 snow boots, no longer think it is a burden. Whether driving or just walking worth mentioning, are very comfortable to wear, no longer think this is a burden. Because it’s the sole use of the TPR outsole, the texture is very soft, do not have to worry about inconvenient to put on after the car.

Although the main concept is gentle fashion, but the warmth of the basic functions are not lost. YD100 Gentile snow boots suede fabric with dough, inside with 70% cashmere, even if there is another big wind is warm and wear and. Moreover, TPR outsole not only soft, flexible but also very good, walking in the snow is very stable, so that the person wearing it feel very comfortable, very comfortable.

Here, not difficult to understand why YD100 snow boots can sell so well. In fact, there is a very simple reason, many women are not love love grace temperature. No matter the cold weather, the heart of fashion is hot. For manufacturers, consumer demand is a product development direction. Since the warm winter, the consumer is not the pursuit of warmth, more warmth is the basis of the pursuit of fashion. So, change direction in time, to meet market needs, the introduction of both warm and stylish products to seize market is benevolent.

Therefore, the light down fashion, fashion YD100 snow boots can be sold so the fire, because to meet the market demand. As long as meet the market demand, the introduction of products to meet consumer demand, even if do not want to fire very difficult. Warm winter jacket to sell the fire season, snow boots can also sell fire. The truth is only one, is the product must conform to the market, such products can have a larger market, which is behind the secret.

Oge large grass is the basic models

Browse UGG AUSTRALIA early winter of this year’s official website, tassels, sequins, fur, are still dressed up UGG. But the mouse points to high-heeled boots and Martin paragraph, really could not help shouting: “You still UGG it?”

Chicony shopping SENSE1991 counter right there two kinds of discount promotions, a nearly 400 dollars for basic models snow boots “sell crazy.” Not only is this counter, slip a circle to see a lot of snow boots tables sisters.

Counter ladies said: “The sharp look good to sell a large fur styles. The price is really not cheap, and the ‘big straw’ gorgeous, it is to pick where to buy a large section of grass are car owners.”

The design changes multiterminal snow boots, definitely a good thing, after all, good-looking woman always seeking practical taste.

This year’s basic models are sweet Fox UGG. Jiaobo on Fox must be large enough fluffy enough – this is a manifestation of texture.

Fox is very sweet, thick legs, especially small MM, the use of fox fur can stretch the leg ratio. But because Fox was too sweet, there is no real basic models lead to practical and wild, a beauty wearing a fox fur, a small basic system can only be sprouting Lolita, not suitable for handsome Adonis.

In fact, the past two years, began the “big grass section” of UGG has caught on, is the basic colors of “eat”, is on the design range of children.

“Big grass money” people love and hate. JC collezione winter section of CAI series, Kevin Tsai on the design of a “big grass.” We would like to say, Kang Yong-brother designed this snow boots, really like a horse. Take this “big grass” analogy, it is very handsome, cruel, so leggings, black silk, jeans God horse, it can be in front of Guian – the skin is the “big grass” with the best models!

Unless you are a big long legs Madou, you can also plug a thin legs large grass horse jeans God, otherwise it must have light legs, not to grab anything ‘big straw’ in the limelight, his clothes as simple as possible .

Wear ‘big straw’ have to see places, shopping subway bus taxi all inappropriate. The most suitable occasion is a large grass party, or fashion shows and the like. In short ‘large grass’ is designed is to meet the needs of the concave shape of the grandiose place.

High-heeled + fur = unable to resist

Increased snow boots is the most suitable types of shoe insoles, can in no way nonsense a few centimeters tall.

But UGG AUSTRALIA launched this year, high-heeled snow boots directly, which makes the general long boots were quickly things can change, who can resist the “high-heeled” + “fur” is really intimate and practical style.

Feather texture space boots, snow boots is also a relative, space boots as snow boots, Hong Kong cousin, was deeply marked, “Xu Ying Ho” logo. Xu Ying Ho and the other red shoes as a little strange, it is tidal, pick one, mismatches can easily be shot back on the “don’t” street shooting.

Color stitching, hot element. Counter girl agreed that the “colorful” would be better to sell some.

Difficult to pay attention to color winter hit, the wearing of clothes on too much, the colors good, is not a simple matter. Many girls choose a conservative color, the colors jump out of snow boots, very popular color mosaic will be more lively.

Animal lines snow boots, fight the texture, or looks like with thick slippers.

Shallow mouth flat, Thangka style snow boots, OL who is a good choice. Put a pair in the office, warm and practical, it is suitable with the suit.
“Battle of straight men.”

Aukoala this year’s men’s UGG slogan: Battle of straight men. We interviewed a man, one vote boy child, the majority of buddies that: “snow boots warm ah, but was a little Mother.”

Although the men to wear UGG out initially. However, the basic models of the design is deeply rooted among the United States and little girls wear, but the toe was too round, not suitable for Asian men in particular, how to wear a good base line are sprouting friends.

But UGG relatives, including a face-lift of the male models, similar to the boots and outdoor boots, designed to erect tough and warm.

However, strange men, in the interview, they have a reason not to wear snow boots is: “to wear shoes so thick, hot very uncomfortable!”

The news comes from a forum. There are users post, said the British orthopedic Dr. Dean Ian Dell study found: “snow boots used are very soft material, a relatively large interior space, which will be put on back foot in a certain slide, at every step of the way, gravity will spread to the surrounding along the foot, so that the impact of the arch are larger, and thus the foot, ankle or hip injury. ”

This post appeared on a widely posted, there are a lot of friends have said through the snow boots, wearing snow boots to walk actually occur within the character or toe phenomenon. For this statement, the company said production of snow boots also made a note: “Although this popular shoes, very comfortable, but it does not and shoes than, does not apply to a long walk.”

Australian UGG boots top brands from £ 150, subject to numerous stars of all ages. However, the vast majority of the market are counterfeit goods, the price is very cheap. In fact, the recent fake snow boots continue to endanger the foreign reports. “Daily Mail” on that counterfeit goods can not generate enough strength to support the foot, making the foot, knee, hip and back joints are worn. The newspaper even said that even if wearing boots for six months, the women may have to bear the back pain and hurts of life problems, listening to scary.

Given this argument, I deliberately took a look on the feet of snow boots. It is indeed comfortable, soft and warm, but I also found that wearing snow boots became apparent after the clumsy walk, knees close together as usual to imagine a little difficult, the image point that is walking a bit like a penguin. Also, because the reasons for relatively thick snow boots, your feet are not particularly easy to bend, and by the upper thick at the impact of the foot when the heel is not down, “down to earth” feeling. In addition, as many users have said, because the snow boots and shoes, plush interior are generally more lenient type, wearing time will be on the inside rear slide, which is not usually what we call “Genjiao.”

To this end I also specifically observed on the road a bit and found a lot of people walk wearing snow boots are not too light, foot to Debu high, a bit like wearing slippers like “procrastination” sense, but many people do in or when walking pigeon toe phenomenon.

A medical source said, the human body have a certain curvature of the arch, but the snow boots ignore the characteristics of the human foot, dressed in a long time so make people feel uncomfortable.

So to say, we caution that fashion, to the temperature can be understood, at least not for a long time to wear this shoe. Especially parents, best not to wear such shoes baby home, because their feet still in the growth phase, and the resulting harm may be more serious.

However, snow boots is an autumn, recently, ugg boots brand UGG Holding Deckers Outdoor Corporation sued in Zhenjiang Leather Trading Company Limited brand LOGO tort, reason is its trademark” mUGGy herd,” LOGO color and shape are similar trademark, easily lead to public awareness of confusion. UGG says, in Zhenjiang Leather Trading Company Limited production of the snow boots imitation of their company’s products, and” mUGGy herd odd” violation of the UGG trademark rights. This case sparked a Chinese high quality ugg boots to challenge the United States UGG war.

Many people do not know, in fact Zhenjiang is the township of the snow boots. In earlier years, Pengxiang leather is a snow boots OEM processing workshops. By virtue of its good production of raw materials and processing technology, the OEM processing areas feel just like a fish in water, enterprise benefit year after year growth. Along with these years in the foundry field experience, production technology is gradually mature, coupled with its own on raw material advantages (wool fine selection of Saga Furs ), Pengxiang leather produced snow boots quality has been far beyond the foreign brand ugg boots. In order to create its own products in the snow boots field ‘s influence and popularity in recent years, to reduce costs of raw materials and the pressure brought to the enterprise, Pengxiang leather Mister germination of establishing ” mUGGy herd odd” — China’s own high quality ugg boots brand idea.

Ironically, on 1979, the United States gold came to Australia, Australia to see some of the farm and construction workers wearing a pure wool handmade boots, wearing a comfortable and warm, the locals call it” UGG boots”. The Americans returned home, bringing some boots to go to New York to sell, mainly sold to California surfers, later without permission will be the first to Australians, Americans for UGG patents and founder of the UGG Australia this snow boots brand. Therefore, the Australians have been Americans bossy behavior and anger, and a few UGG manual mill main appeal, the Americans were on the court. The main workshop for many years running in Australia and the United States, and a large collection of historical data has proved that UGG is a native Australian patent, or out of the 1986 edition of the Australian National dictionary, which has been confirmed record UGG boots this term. The case for many years, but in the end because the United States registered patent validity and lost. Until 2006, Australia talents reluctantly approved UGG Australia this brand, but the United States must make concessions are: Australia can also sell their different brands of UGG snow boots. Today the United States of America UGG using its own brand, with strong stance against” mUGGy herd odd” infringement of the exclusive right to use trademark, it is some of the big bullying the small state.

China Finance Center Network interview with this reporter sent on behalf of the network’s chief analyst Licheng Dong, he said, consumers “UGG” misunderstood the concept, it is only referred to the Australian snow boots, rather than a specific brand; the current Chinese power commercial multiple brands on the market can only say that UGG boots knockoff, but not judged to be fake.

Blind are all fake UGG online shopping?

Voice of the Central Radio recently reported that the economy, the Internet name “UGG Chinese official website,” and other signs of the shop, are false shop. UGG Ms. Wang said the Chinese market leader, Keshi’s trademark the exclusive right to enjoy some snow boots, if used in the promotion of the trademark UGG, Dicos company will pursue its corresponding legal responsibility. “What Australia UGG, or Yellow Earth, are false.”

According to reports, the Dexter company back in 1996 in China’s “UGG” trademark for the relevant registration. “But with UGG in the minds of consumers gradually build brand influence, but also a lot of people began to” near the famous “invasion of” UGG “trademark in the past few years, we had Chinese State Administration for Industry Administration of trademark from the Trademark Office too much opposition, to block criminals violation “UGG” trademark attempt. “Dirks said:” We in China has not authorized any company or individual sales through e-commerce platform UGG products according to our available data show that Internet sales in China through most of UGG snow boots are fake from now, buy the real “UGG” products only through a few domestic entities authorized store if the blind from the Internet to buy products, then the probability Maidaojiahuo almost 100 percent. ”

Reporters in Jingdong, Dangdang and Taobao Mall search “UGG” found that three sites are sold “Merino World UGG” and “Yellow Earth” snow boots, not Dexter’s “UGG Australia”, but this the price is not cheap boots are a thousand dollars. According to “Shanghai Daily” reported this, Jingdong Mall, the explanation given is: “Jingdong Mall sells UGG boots are not sold in stores UGG boots, the two are not the same brand, We sell UGG boots are the LOGO on the second “G” is slightly smaller, we have what we sell UGG relevant authority of this certificate. “When a reporter asked since it is not a brand, why brand Profile is also the case with the UGG store sold mine the same time, the staff, the explanation given is: “What snow boots, are similar.”

In addition, the reporter in the search engine, type “UGG”, “official website” and other keyword search, there will be “UGG Chinese official website”, “UGG China’s official website”, “UGG official website,” and many claim to be the official CD UGG China an authorized sales sites, these “official website” really makes it difficult to distinguish between true and false.

Expert: knockoff does not mean that fakes

The cohabitation of UGG in the end it is true or false? Financial center of China Network interview with this reporter sent on behalf of the network’s chief analyst Licheng Dong. He said, “UGG” has evolved in a foreign country referred to as snow boots, but their understanding of Chinese consumers tend to believe that “UGG Australia” This is currently the most well-known brand snow boots, shrewd businessman that happens to use get high popularity of the hit rate and volume.

Licheng Dong said: “E-commerce is pay attention to credit management, the emergence of a large area when the line of genuine UGG brand types, and can not explain must be fake, but another reason I noticed that the interpretation of Baidu Baike for UGG is collectively referred to as: UGG three letters, that is specific to wool from Australia boots, not just referring to a brand. “He pointed out that Dexter has registered” UGG “the trademark, the brand was re- to be sold to constitute infringement. Now there are many brands on the market UGG, which can only be said to be the cottage of the product itself, rather than the market, the goods are not the problem itself is false is true, is the consumer “UGG” misunderstood the concept of .

Licheng Dong said the current power sales of various types of business the prices of the UGG brand, most have a thousand dollars, the higher price is likely to be misleading to consumers, which is a brand with another brand between , rather than the product itself is true or false question, the focus is UGG have a problem when the trademark registration. In addition, you can see from the pricing, UGG snow boots such goods have not much of a difference.

Licheng Dong also pointed out that a large number of luxury electric providers are not authorized by the purchasing of many buyers, should use the channels to determine if the genuineness of the goods, then China had engaged in purchasing power business close down. He said: “If the Dexter company to rights crackdown, combing sales channels, should be supported but it must be through formal means, for example, through legal means to solve the problem, but it should not put all the concepts in the absence of clear before resort to the media, the media then UGG trademark in itself controversial areas, especially the official response, as the ironic spectacle to report, which seriously mislead the consumer’s view, is obviously unreasonable. ”

UGG trademark deposit dispute

UGG trademark of controversy has been more than snow boots and UGG Australia brand the focus of controversies. Deckers Outdoor Corporation registered in many countries around the world of UGG brand names, so that other brands may not contain UGG brand to enter the country of registration of the market. But in Australia, relevant Australian manufacturers have coalesce into UGG boots Association, to Deckers Outdoor Corporation and state resistance. They said, UGG Australia is the country of origin and Australian manufacturers have to do this kind of boots made for decades, which also includes the USA, should become the common name UGG, UGG Australia, the Court upheld a commodity common Name of practice. In the United States and the Netherlands, the court rejected the claim that “UGG” argument for the generic name of goods, maintaining the “UGG” brand trademark as a single effectiveness.

Authentic UGG only sold in the store

Online name “UGG Chinese official website,” and other signs of the shop, are false shop. UGG Ms. Wang said the Chinese market leader, Keshi’s trademark the exclusive right to enjoy some snow boots, if used in the promotion of the trademark UGG, Dicos company will pursue its corresponding legal responsibility. “What AUSTRALIA UGG, or YELLOW EARTH, are false.”

According to reports, the Dexter company back in 1996 in China’s “UGG” trademark for the relevant registration. “But with UGG in the minds of consumers gradually build brand influence, but also a lot of people began to ‘near the famous’ invasion of ‘UGG’ trademark in the past few years, we had Chinese State Administration for Industry Administration of trademark from the Trademark Office too much opposition, to block the violation of criminals ‘UGG’ trademark attempt. “Keshi said:” We do not authorize any company in China, and individuals through e-commerce platform to sell UGG products based on our available data show that sales in China through the network of fake UGG boots are the most from the current point of view, want to buy the real ‘UGG’ products can only entity authorized by several domestic store if the blind from the Internet to buy products, then the probability Maidaojiahuo almost 100 percent. ”

“Our little bit of G!”

Chinese Commercial News reporters Zai Jingdong and Shang Cheng, Dangdang and Taobao Mall search “UGG”, found that sales of the three sites were “MerinoWorld UGG” and “YellowEarth” snow boots, not Dicos’s “UGG australia”, but this the price is not cheap boots, are also more than 1,000 yuan.

The reporter then went to interview UGG Hong Kong Plaza store, store staff told reporters, “UGG official website only www.uggaustralia.com one, all other are false and this has not yet launched the official website for the China market. Before there are guests in Jingdong, Dangdang and other sites to us to buy later inspection, but not our family. ”

In this regard, Jingdong Mall, the explanation given is: “Jingdong Mall sells UGG boots are not sold in stores UGG boots, the two are not the same brand, we sell UGG boots LOGO on the second ‘G’ is slightly smaller, we have what we sell UGG relevant authority of this certificate. “When a reporter asked since it is not a brand, why brand profile also stores sold with UGG So mine the same time, the staff, the explanation given is: “What snow boots, are similar.”

Counterfeit goods or near the famous

Online games, and intellectual property lawyers, Shanghai Committee of the digital interactive entertainment Bin Zhou Qing, chief legal counsel lawyer to accept Chinese Commercial News reporters Cai Fang and Shi Biaoshi, online sales of fake UGG is depends on the specific situation. First, if the other party’s mark of “UGG” trademark is not registered, this is the law of passing off, may be held criminally responsible. Second, the other company’s trademark and “UGG” is similar to the similarity in line with trademark so that consumers can not identify, looks similar to the three conditions similar goods can be determined is “near the famous” behavior. For such cases, the infringed party can be held accountable. The first is to stop using the mark, then stop the sale of goods, which will shape the design of goods held responsibility for plagiarism. Court will conduct penalty in serious cases, usually the amount of compensation calculated in terms of sales, if it is unable to produce the sales situation, the upper limit will be fined 500,000 yuan.