In addition to monetary compensation, last month, the judge also granted the UGG’s parent company Deckers company a permanent injunction, and the seizure of the accounts of hundreds of links to fake Web sites, including PayPal account of the case involved.

In the the Deckers this case, the judge said to take effect with the judgment, by the name of the fake website and company e-mail address and other information, the shoe company will find more infringing domain name, such as “uggs-forsales.com The sparkleuggsboots.com “and other similar domain names.

Before the trial, the court also granted a temporary restraining order granted to the Deckers companies control the site domain name. Counterfeit site’s domain name to connect to a Web site to alert consumers before and selling site.

Deckers Company, director of brand protection Evert Burks (Leah Evert-Burks,) said the sale of products of these sites a very high degree of simulation, because of their the Deckers identity and provide a credible sales price. “Last year alone, there are more than 834,000 the UGG pirated products to sell worldwide. Up to now, Deckers has taken action against more than 23,000 fake web site and removed 19,000 illegal connections from a search engine.

Ruled that the losses caused by third-party sites and payment processors in the moment, more and more difficult, because it is almost impossible for the brand overseas network operators to collect illegal evidence. Monday, Hermes International with similar cases against 34 fake website has won the $ 100 million compensation. Federal court in Manhattan Judge Denise Cote also admitted to fraud in this case, the collection of evidence is very difficult, and payment processing organization, social media sites, third-party websites, and Google and Yahoo, this search service companies, etc. to take up social responsibility, server or clear the search in a web page connection is no longer provided to the counterfeiters.

This dispute, the O’Connell River City store manager Ng explained: “need first shoes to send plants to detect problems such as shoes, you can give a replacement. And inspection required three days time, the outcome will a satisfactory answer to the consumer. “last Friday, Miss Wu said the shoes sent to factory test results are not out, but manufacturers take into account the special circumstances encountered by consumers, and ultimately back to the store the processing program. agree with the replacement of consumers, and consumers to the store to pick one pair of their favorite new shoes make up the difference can be.

Fourth-quarter earnings of the various brands:

UGG total revenue of $ 568.5 million, up 37.7 percent year-on-year, $ 412.8 million last year. UGG total annual income of $ 1.202 billion, rose 37.6 percent, $ 831 million last year.

Teva total revenue of $ 19.4 million, an increase of 45.9 percent over the same period last year $ 13.3 million. UK revenue growth. Teva total full-year revenue of $ 124.8 million, an increase of 23.1 percent last year, total revenue of $ 101.3 million.

The Sanuk total revenue of $ 11 million, $ 26.6 million last year.

Other brands of the total revenue of $ 5,000,000, an increase of 23.1 percent over the same period last year $ 4.1 million.

The sales channels of income:

Retail sales of $ 98.8 million, an increase of 36.5 percent over the same period last year $ 72.4 million. From the around the world: Britain, the Netherlands, Belgium, Luxembourg income increased considerably. The company’s own store sales growth. The 2011 annual retail sales of $ 189 million, up 50.4 percent year-on-year, $ 125.6 million last year. The newly opened 18 stores led the fourth-quarter revenue.

E-commerce fourth quarter total revenue of $ 67.1 million year-on-year 12.6%, $ 59.5 million last year. Mainly consumer UGG demand, especially in the UK. E-commerce total annual income of $ 106.5 million, an increase of 16% over the same period last year $ 91.8 million.

Then in the spring has again, we need to give up this with one whole winter warm?

Before they see foreign news, some designers have been pondering whether to every year two season fashion release form change, the reason is very simple: People’s dressing style is no longer confined strictly to the seasonal division. Many items have become the fashion season represented, even four seasons are suitable. For example, boots and scarf has become some master summer with magic, chiffon dress in winter is also a material indoor stunning.

Ugg boots also is such, in the UGG Australia spring / summer show, although with spring tastes sandals, clogs and retro beach leisure shoes has a large area of appearance, but the most representative ugg boots still did not withdraw from the fashion stage — wearing shorts revealing two slender legs of models, in the spring and summer cool mood, still on a pair of thick shoes. Of course, spring has spring and summer taste, such as graffiti painting element and cowboy printing has been applied to the new season, also have not at the heavy winter.

In addition, this kind is fine called ” Mickey Mouse ” type of tide appearance with its strong contrast can play a visual” stovepipe ” effect, is also a natural summer girls like one big reason.

In the world of fashion in recent years anti season dress tide, shoes are the most obvious, because it obviously, less sensitive to temperature, but not a thick scarf body even obstruct the view.

Autumn and winter clothing is not busy away, think breakthrough, reuse rate, may otherwise idle items back to life, but also walk in the forefront of fashion, a great pleasure.

UGG Products Division vice president, Leah Larson, explained the design concept in 2012 spring and summer, said: “retained intact the local style of the modern elements of California and across the Adriatic coast bright and vivid colors and natural elements such as bright and clean water, clear sea, colorful shells and native vegetation are a source of inspiration for this series. ”

Have to admit that the UGG snow boots started in the transition into a more comprehensive footwear manufacturers, and indeed introduced a number of excellent design shoes (at least it looks like) more than the traditional high heels, brand design comfort, of course, good things had to pay the price, the price of this series is still very alarming.

Now everywhere, street UGG snow boots, has been demanding sharp fashionistas as “the most ugly” shoes, has exploded in recent years around the world among the most unstoppable wave of popularity. And this pair has been successfully compared to flying into the fashion house of ugly shoes, top ten finalists 2011 wealth contest project “yum Benth five toed shoes” is more like a pending style is “the ugly duckling”. Of similar origin, also at first glance a little “eccentric” appearance and comfort of wear, we can reasonably expect its market-detonated.

Five toes separated, also known as shoe

UGG, Crocs and other bizarre appearance often led to a popular trend of “elders”, as the five-toed shoes started also comes from abroad.

In 2005, Italy shoes Vibram took the lead in Europe and the United States market with a wear-resistant anti-slip polyamide as the sole material and personalized to separate the five toes foot. Due to the differences in the majority does not separate the toes of the shoes, this five-toed shoe enhances foot sensor receiving, allows the wearer to more balanced and safe walking, running, or climbing, is seen as a new sneaker category. But perhaps because it too in the shape of “unorthodox”, Vibram has positioned it in a very narrow niche of “enthusiast” market.

In early 2007, Zhang Tao also work within the medical device industry at that time because a chance finding Vibram’s five-toed shoes and market in the earlier five-toe socks, suddenly this looks weird but distinctive had a keen interest in new products. And when he passed subsequent more detailed market research found that country still does not have a research and development, production and marketing of similar products, the “five-toed shoes” nature into a significant business opportunity not to be missed in his eyes.

After nearly two years of preliminary development, Zhang Tao had not only completed production must be cut by five-toed shoes, injection molds and separate five-toed shoe, “from scratch” development, apply for a utility model patent of the domestic five-toed shoes.　He found better at marketing and selling old friend Li Youdong and Feng Liang, sibangte footwear company limited established in Guangzhou, started production and sales of own-brand “yum Jan de bont” five-toed shoes.

Current sibangte shoes industry managing director Li Youdong told journalists in the South, this appearance might seem strange five-toe shoe is very difficult to make. First of all, in addition to forming a rubber outsole, shoe upper and vamp and the sole connection must use plain hand-crafted will significantly limit the plant’s production capacity. To sibangte the current plant thousands of square meters and more than 40 strong workforce size, for example, can produce up to two hundred or three hundred a day five-toed shoes.

Secondly, in order to ensure the comfort of wearing bare feet when you wear, stitched five-toe vamp does not use an ordinary needle to avoid leaving pin impact barefoot wearing comfort. Now, sibangte use a special needle is Li Youdong rounds repeatedly to find and test before deciding.

Li Youdong says with a laugh: “a few years ago, Zhang Tao decided to develop five-toed shoes certainly wouldn’t expect the details of the there are so many obstacles. “In order to produce and Vibram five-toed shoes compared to similar products, Li, Zhang and Feng trio upfront investment of close to $ 5 million.

Wait for the “tipping point”

While the upfront investment for a huge, but for the domestic market, five-toed shoes, after all, is a new “gadgets”, need a certain amount of market.

Thus, starting from 2009, sibangte by undertaking from the United States, and Russia foreign trade orders for overseas markets, such as to maintain the normal operation of the factory, on the other hand, through dealers to set up domestic sales channels throughout the development.

Li Youdong reporters to the South, in his conception, brand positioning should be a holder of sibangte and producers of goods, marketing and sales to a greater extent transfer to franchisees and dealers to open up. At present, in the context of national, franchisees and dealers have opened nearly 40 “yum Jan de bont” franchised stores, dominated by two or three cities, grossborn-shop of the company through the creation of a unified image, sales training, and joint promotion with franchisees, dealers to manage “yum Jan de bont” brand.

Meanwhile, Li Youdong also planned from 2012, five-toed shoes to develop for themselves a special channel, is the gym room, foot massage Pavilion and bathing and so on. In his view, these special sales channel five-toed shoes of an earlier target audience gathered in its footwear requires high degree of wearing comfort and potential consumers who have higher spending power, more targeted market, while particularities of the sales places themselves and more to highlight the five-toed shoe features compared with other sports shoes.

At the same time, in the overseas market, Li Youdong prepare door no longer passively wait for orders, dealer, franchisee network was further extended to Southeast Asia. After all the area due to the large range of Riviera Beach, prospects for the local market, and is also a popular location for domestic tourism outbound, more help to stimulate domestic five-toed shoe market awareness and sales prospects.

Li Youdong happy worth is, not only the United States Google co-founder saiji·Bulin, on November 20, 2009 at the Chrome OS demonstration are wearing this pair of very odd “five-toed shoes” in 2011 in hit us drama the crime scene investigations (CIS) also appears again in the figure of five-toed shoes.

However, on “a pair of ugly shoes, how should it be tipping” is perhaps as author of the tipping point maerkemu·geladeweier said, we can only try on any of the details of the share done sufficient homework, as for the tipping point when, we can only wait quietly.

snow boots≠ UGG

Reporters rushed to e-commerce capital of the survey Taobao headquarters in Hangzhou. Riverside District, Hangzhou Branch of Trade and Industry Bureau is responsible for handling the Pan Jie trademark infringement online interview. He said, “UGG” is indeed a U.S. registered trademark of Dexter Corporation. The last two years, with large snow boots sale, and “UGG” trademark infringement cases related to a rapid increase. However, “UGG” is also conceptually Australia sheepskin boots (snow boots in China, commonly known) is known, an objective to increase the complexity of the event to judge.

Pan Jie said, to determine whether the infringing product, first see if it is not a legally registered trademark, and there is no illegal use. If you are not a registered trade mark, it will depend on whether there is a conflict with other registered trademark, identical or similar. For example, a business registered trademark and is not “UGG” word, but feel free to use, which may violate the “UGG” trademark. Any formal business of the company, should respect the “UGG” is a registered trademark of Dexter’s such a fact. But you do not say snow boots products, infringement of its trademark rights.

Trade in Australia for many years Mr. Lee also confirmed the origin of UGG Australia, Australia has more than one “UGG” brand. Reporters Login IP Australia website http://pericles.ipaustralia.gov.au inquiries, found with “UGG” are registered trademarks of the words account for the number of full-screen; and later logged Australian Wool Testing Authority’s official website http: / / www.awta.com.au, confirmed the agency to the vendor’s test report snow boots referred to as “Ugg boots”.

Expressed indignation at the regular brand

Reporters interviewed the two Australian background and have a certain influence of snow boots brands JUMBOUGG and Yellow Eeath, the two companies responsible for the Chinese market, per capita expressed outrage that the report has clearly misled the suspect. JUMBOUGG Mr. Yuan that many of Australia’s snow boots are on the mark with the local independent “UGG” word, entering the Chinese market, and Dexter’s trademark in order not to conflict, most of the standard or for a change standard. To audit by the Chinese Trademark Office and obtain a certificate of trademark registration are legal trademarks. And we employ their own intellectual property experts, the use of strict compliance with the trademark “of the PRC Trademark Law” relevant regulations.

The report had quoted the Chinese market leader Dexter Wang’s words, “Deckers UGG trademark of the company the exclusive right to enjoy some snow boots used in the promotion if the UGG trademark, La. The company will pursue its corresponding legal responsibility. What Australia UGG or Yellow Earth, are false. ” Yellow Earth this complain incessantly, they said this is a blatant commercial defamation, they will study how to take legal action to protect themselves.

JUMBOUGG Mr. Yuan also appears a look of innocence: it was obvious to mislead consumers, we want a fair competitive environment. This storm together, the company’s average daily volume of customer calls jumped 50% on our normal business caused great dry worry.

In this regard, correspondent law firm to connect the Wing Ding Wang Lihua intellectual property law. King lawyer said the infringing products, and violations are two completely different concepts. If for use in the promotion of “UGG” trademark violations occur, and determined to sell fake, obviously not true. Supply fake goods must be determined together.

Rights should be careful stick

According to reports, before making the commission who is called “MERINO WORLD UGG” brand, the Dexter Corporation that its a clear violation of their trademark. Reporters checked in Jingdong Mall and Taobao Mall has a sale. Then check the IP Australia website and the China Trademark, displayed on the website in Australia to apply the trademark name “MERINO WORLD”, not with “UGG” words, in the “Pending” status, not yet been approved. In China is not found on the website relevant registration information.

Wang lawyers said the use of trademarks in China to get China to be a registered trademark shall prevail. Even in Australia on the mark with “UGG” word, does not mean you can use the trademark in China.

Why only a thousand dollars for high-end snow boots are implicated, a large number of low-end snow boots did not concern the issue, senior market Mr. Yu tells the whole story, low-end snow boots in the material is not so completely going on, and Dexter is not a competitive range, from Dexter bowl on a piece of so few. Even if the price of 1,000 yuan, and Dexter’s compared to a large portion is still poor, the price advantage is obvious.

King counsel, individual brands in the illegal use of trademarks should not be linked to the industry’s normal business. Study one point against an approach is biased. Due to historical reasons, “UGG” is a double concept itself, just from the perspective of online shopping search, it is hard to judge consumers to “UGG” as the keyword search goods, and thought was a “UGG” brand or ” UGG “category, in other words, consumers buy a pair of Dexter’s” UGG “, or buy a pair of snow boots it?

Industry sources, Dexter in the rights area is known to a tough, has in many countries for tort litigation, including prosecution in the United States, Australia, the famous high-profile brand snow boots EMU.

Legal experts advise, stick rights should be cautious. And must not use a strong position, cross-border rights, the result is likely to be activists in the former, infringement in the post.

Xinhua News Agency special economic analyst Dr. Jianping Lan, free market economy, fully competitive industry, engaged in a dominant, it is neither possible nor reasonable. Multiple choice is that consumers should have the right. Snow boots in the industry can and should have a number of companies, brands, participate in healthy and orderly competition. Thus, the ultimate benefit of consumers and will benefit society as a whole.

Was hailed as a god-class Americans, the brand of sheepskin boots in Australia footwear manufacturers UGG Australia, Australia’s top choice insist Class A sheepskin boots for the body, together with the pure wool inside, the high degree of warmth. Winter brings the current 5 series, a Qi Jingdian, trends, and other elements of exaggeration, with new material and colorful tones, continuing its Trendy style.

Founded in the 1970s of UGG, the sheepskin boots in Australia and New Zealand has won the support. In the late 1990s, after a public Hollywood stars such as Cameron Diaz, Kate Hudson, Jennifer Lopez, Sarah Jessica Parker and other type of cell demonstrate, immediately set off a craze, style is the more flowers the more the minister. To recent years, this trend is more sheepskin boots cyclone swept through Europe, Japan and Hong Kong.

5 series this winter have their own characteristics, Fashion series definition to elements of the trend in command, to nest nails, short hair, metal Buckle with belt as a decoration, as well as the influx of people love the wood bottom Clog style. Classic Series will reproduce the classic rounded Boot section, the use of color in addition to retaining the traditional black, light brown and gray, but also into the gorgeous sparkling colors, including purple and the girls loved the pink.

Bling Bling exaggerated

As the Holiday series is full of interesting, not only to spend pink, emerald green and violet eye-catching colors, play a greater part of soles hit the color, add fresh and layering. Exaggeration to send the optional Party series, a popular commodity in the preceding quarters of long-haired black high boots Sheepskin Cuff, season again on stage; increase with field mapping of the Over the Knee Ba ​​iley Button Sparkles flash piece knee-length black boots, decorated by Bling Bling flash chip, to steal the spotlight very much. In addition, Cozy series of ultra-Duantong design, with short hairy tube trim, feels quite cute is not cumbersome.